The panel will address different ways of building connections with heritage sites, for diverse demographic, community, institutional and cultural sectors, through ‘digital worlds’. The working definition of digital worlds includes: social commentary; social media; art installations and engagement; talk-back radio; podcasts; festival programs; local history groups & wiki sites; citizen history; virtual reality and augmented reality representations; performance activation; and democratisation of heritage through grassroots activism. These “digital worlds” will be discussed in relation to their application for specific case studies. Questions include: