This talk will reflect on the design principles for the set-up of MOD. at the University of South Australia, a new futuristic museum of discovery. MOD. aims to inspire young adults by provoking new ideas at the intersection of science, art and innovation whilst also showcasing research. In order to do this effectively, new modes of science communications and audience perspectives must be considered. Current and proposed exhibits will be featured to explore how the MOD. design team must draw together a range of stakeholder interests to have impact.